Stop Posting Noise: Social Media That Attracts Premium Clients

February 16
Monday 6:00 PM 1 Hour

Most photo booth companies and DJs use social media regularly, but few use it strategically. The result is a lot of posting with very little impact on bookings, pricing, or client quality.

In this session, Mike Márquez shares a simple, practical approach to social media that helps event professionals attract better clients by posting with specific intention instead of volume, while properly utilizing AI to make it all happen. Mike is a PBX/MEX veteran speaker who has spoken on AI integration in social media ahead of his peers and has designed this session for both new business owners who are unsure where or how to start and experienced professionals who want to elevate their online presence but are tired of being told “just use ChatGPT" as an answer to everything.

With Mike, you will learn how to identify what content actually builds trust, how educational posts can pre-sell services before the first inquiry, and how to properly and simply use AI to create a manageable workflow that fits the real schedules of busy business owners.

This is a no-hype, real-world session focused on clarity, consistency, and results, without needing to be an influencer or post every day. If you want to finally allow modern technology to support your business goals, this clear and concise session will show you how.

Speaker

Mike Marquez

Mike Márquez is a veteran club and radio DJ, educator, and journalist with over 25 years of experience in the DJ and events industry. He has built his foundation in club culture, radio broadcasting, and professional DJ education.
In addition to performing internationally and hosting multiple radio shows, Mike is widely recognized for helping DJs and event professionals understand and adopt emerging trends in technology. As an educator, speaker, journalist, and private consultant, he works closely with business owners to break down new platforms, tools, and digital systems, showing them how to use modern technology in practical, revenue-focused ways. His work emphasizes clarity over
complexity, helping professionals stay current without chasing trends or overhauling their entire business.
His editorial and writing work has appeared in leading DJ industry publications, where he regularly covers technology trends, professional development, and modern business practices within the events industry.
Mike has worked with organizations and brands including the New York City Department of Education and Logitech, bringing real-world experience from both educational and corporate environments into his presentations.
A PBX/MEX veteran speaker, he is known for delivering forward-thinking, actionable sessions that help business owners confidently adapt to new technology and immediately apply what they learn.

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