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The PBX and MEX Hall Of Fame awards will be presented on Monday in the main ballroom (2nd floor PBX Seminar Room). There will be 6 winners of each. Nominations opening soon! Plan to attend and show your support for those who have contributed the most to the Photo Booth and DJ Professions!

You’re getting inquiries, but not as many bookings as you want. Is it your website? Your pricing? Your responses? In this session, you’ll learn how to shift into the Best Presentation Mindset so you can guide couples with clarity, reduce friction and turn more conversations into confirmed events.

• How to spot buying signals and keep the momentum
• Simple changes that turn inquiries into actual appointments
• What to say to reduce confusion, hesitation and ghosting
• The most common DJ and Photo Booth sales mistakes and how to fix them

Looking to build trust and rapport with couples that ultimately leads to more bookings?
This session will do just that by helping you create a more effective sales consultation.

We’ll walk through the key steps—from preparation and agenda setting to needs analysis and handling objections—to help you master your sales process.

You’ll walk away with:

• A consultative talk track that is unique to your business

• The key steps to organizing your sales consultations

• The importance of having confidence in your process

Tired of long hours, overwhelm, and burnout? At this PBX/MEX Key Pass session, Ben Herman reveals how you can scale profits, build freedom, and reclaim your weekends. Earning more, while working less. In the Ball room.

KEY BENEFITS/TAKEAWAYS
1. Break the Vicious Cycle of Burnout: Discover why adding more gigs isn’t the answer, and how to structure your business to scale without grinding harder.

2. Systems that Sell & Serve: Learn how top operators are booking premium clients and delivering unforgettable experiences with less personal effort.

3. Freedom Through Leadership: Walk away with the mindset and framework to build a team that grows the business, so you can finally focus on your life and family, not just your work.

Every event professional knows the power of a well-timed phrase. The right words can secure a booking, calm a stressed client, redirect a crowd, or turn a chaotic moment into a confident one.

In this high-impact session, Certified Speaking Professional and industry veteran Rob Ferre shares the conversational tools used by top planners, DJs, and entertainment pros to influence outcomes and elevate experiences. You’ll learn proven “magic words,” practical scripts, and simple frameworks that immediately improve communication—on calls, in client meetings, and in the heat of live events. Walk away with language that creates clarity, builds trust, and transforms disengaged guests into active participants. Your words are your superpower—this session shows you how to use them intentionally and effectively.

Key Benefits / Takeaways:

Win More Business – Use conversational “magic words” to book clients and close deals.

Guide Guests Effortlessly – Keep events on track with clear, engaging language.

Defuse Tricky Situations – Handle client changes, guest issues, and last-minute pivots with ease and confidence.

The booth industry has never been more competitive and “busy” no longer means profitable.
In this high-impact, no-fluff session, globally recognised marketing strategist and business coach Ursula McKinley pulls back the curtain on what truly separates struggling, inconsistent booth businesses from scalable, highly profitable brands.

This session will challenge outdated thinking, expose the hidden growth blockers most owners never see, and introduce The Real B’s of Boothing - the three non-negotiables every successful booth business must master:
✅ Booked – How to create consistent, high-quality leads without burnout
✅ Branded – How to position yourself for premium clients and corporate work
✅ Built to Scale – How to grow beyond “solo hustle” into a real business with systems
Whether you are a full-time booth company, a DJ adding photo booths to your offering, or a business owner stuck at the same revenue level year after year, this talk will give you practical, proven direction and the confidence to grow with intention, not guesswork.
Expect real strategies, real examples, and real clarity - plus exclusive access to tools and resources designed to help you take immediate action after the show.

Regular PBX Speakers Jordan St Jacques and Mike Marquez continue their multi-year deep dive into all things AI and how to make your workflow much more efficient than ever before. Most DJs and Photoboothers are time-challenged as it is, so every bit of time saved by using AI is a huge help! Join Jordan & Mike on Monday Feb 16th at 6pm as they address the following AI topics relevant to Photoboothers and DJs.

• Social Media revisited. How creating text, photo and/or video content can be made much faster than ever before. We'll show you how to go from prompt-to-post in 60 seconds!
• SEO revisited. Save money on whatever you're paying for SEO with AI tips & tricks that empower you to get a lot of your SEO tasks done yourself.
• Websites revisited. Wanting that new fresh website but don't have the budget for what they used to cost? Learn how to do your own website using AI, and save tons of cash!
• Sales Call Agents. We'll show you how to use AI Agents to make both Outbound Sales Calls and also to process Incoming Calls as well, with an eye to have clienta handled with AI booking that videocall...without you even lifting a finger!

The perfect way to start your day with a smile!

“You’re more than the other DJ/Photo Booth.” “We’re still shopping around.” “You’re the first one we’ve talked to.” These aren’t rejections… they’re buying signals. In this session, you’ll learn how to decode what couples really mean, respond with confidence and keep the conversation moving toward a booking.
• The mindset shift that turns hesitation into momentum • Simple, natural responses for price, timing and comparison questions • How to use Feel Felt Found without sounding scripted • What to ask when they say they need to think about it or see others.

Every photo booth owner knows the feeling of a "Manic Monday"—that dreaded day of putting out fires from weekend events. But what if Mondays could become your most profitable day of the week?

In this high-energy and story-driven presentation, Sharone Reid shares the transformative journey from chaos to cash flow.
Discover The SPARK Method, a proven 5-step framework for turning every guest's interaction into a memorable experience that fuels your business. Through captivating stories and practical examples, you will learn how to:
Master the 7-second first impression to build instant rapport.
Identify the three types of event guests and personalize your approach to win over even the toughest crowds.
Implement a system that creates raving fans who become your best source of referrals and repeat business.
This isn't just about taking photos; it's about creating moments so exceptional they directly lead to higher retention, premium pricing, and a business that thrives. Leave with the tools to turn your next event into a marketing machine and make every Monday a "Money-Making Monday.

In today's digital world, face-to-face interactions are rare but powerful. Then, find out how to Personalize that Power - Infuse your business with your personality, so you don't just blend in at the show. Continue to Grow with The Power of Vendor Collaboration. The truth in why it’s invaluable to expand your reach and elevate your business by building a strong vendor network.

KEY BENEFITS/TAKEAWAYS
1. THE POWER OF PERSONAL CONNECTION
2. YOUR PERSONALIZED POWER
3. THE POWER OF VENDOR COLLABORATION

Take a look at the exciting side of corporations and LLCs.Revisit some of the basics while exploring advanced secretstrategies for getting the most out of your corporation.

KEY BENEFITS/TAKEAWAYS• Shift up to $250K of personal expenses to your business.• Explore multiple LLC strategies• Learn how to build $100,000+ in business credit under your corporation or LLC

In this info-packed session, we'll explore what really matters for photo booth lighting, including the shape, size, amount, and placement of light.

We'll go in-depth on types of LEDs, color temperature, and quality of light. You'll uncover practical tips like how to choose the best lights for your setup, add additional lights to existing photo booths, and ultimately how to capture the best-illuminated photos and videos for every occasion. Finally, we'll discuss how to nail exposure, and why lighting still matters in the age of AI.

Take a peek behind the curtain of agentic AI and RAG models, then learn how to use them to eliminate admin, generate insights, and scale faster.

3 Key Takeaways
● Understand how Agentic AI and RAG models can handle 301 and 401
level ops and strategy tasks
● See real-world applications for solo operators, multi-location businesses,
and leadership teams
● Walk away with plug-and-play examples to build your own sandboxed AI
solutions and get time back

With more than 15 years of experience in marketing and live events, McLain has overseen more than 40,000 productions. In this session learn:
If adding a cinematic robot is right for your company.
• Hitting the ground running
• Pricing your service and upselling
• Elevating the client experience
• Lighting, camera chose, directing

More information coming shortly