Mastering the Consultation Process for Sales Success
Looking to build trust and rapport with couples that ultimately leads to more bookings?
This session will do just that by helping you create a more effective sales consultation.
We’ll walk through the key steps—from preparation and agenda setting to needs analysis and handling objections—to help you master your sales process.
You’ll walk away with:
• A consultative talk track that is unique to your business
• The key steps to organizing your sales consultations
• The importance of having confidence in your process
Speaker
Tom Chelednik
Tom Chelednik has over 25 years of sales and marketing experience, including 18 in the wedding industry. From 2008 to 2020, he held leadership roles at The Knot, including Regional Director of Sales and Director of Training, and helped Wedding Pros grow their businesses across 20 states and Canada. Tom also served as COO of The Treasury Venue Collection, gaining firsthand experience with venues. He rejoined The Knot Worldwide in 2022 as Director of Vendor Engagement. Tom travels the country, continues to learn from other wedding pros, and shares his knowledge to help them grow their businesses. When not on the road, Tom enjoys time with his family, including his three grandchildren.
