Sell Smarter, Book Faster
AI-Driven Sales Skills for Wedding Pros
You already deliver amazing experiences. Now let’s make booking you feel just as easy and exciting. This hands-on sales masterclass is designed for DJs and Photo Booth pros or any wedding business that wants to convert more inquiries into bookings and sell the way today’s couples prefer to buy.
We’ll blend real-world sales psychology with practical AI tools to help you respond faster, personalize your messaging in seconds, reduce ghosting, and guide couples confidently to “yes” without feeling pushy or salesy. No tech experience needed. Just bring your business, your reviews, and an open mind.
What You’ll Learn:
How to use AI to personalize responses, proposals, and follow-ups instantly
The way today’s couples make decisions and why traditional sales language slows bookings
A modern messaging framework that sparks fast replies and builds trust quickly
A simple follow-up rhythm that keeps momentum and encourages easy yeses
Walk away with real scripts, repeatable processes, and AI prompts based on your business so you can work smarter… and book faster.
Speaker
Alan Berg
With more than 25 years in sales, marketing and sales management, Alan Berg has been called “The Leading International Expert on the Business of Weddings & Events”. He’s the wedding and event industry’s only Certified Speaking Professional™ and one of only 37 Global Speaking Fellows worldwide!
Alan has extensive sales, sales management and marketing experience ranging from publishing two wedding magazines, to Vice President of Sales at The Knot. He’s an Education Expert for WeddingPro and consults for major industry websites in Ireland, Dubai, India, Australia, the UK, as well as countless venues, hotels, bridal shops, planners, entertainers and more.
Alan has presented in 14 countries, 5 of them in Spanish. He’s the author of 6 books including his most popular book: “Shut Up and Sell More Weddings & Events” and his latest: “Why Are They Ghosting Me?”. He speaks to thousands of entrepreneurs and business professionals every year through webinars, live presentations and on-site sales training.
