Exactly What to Say: The Science of Using the Right Words to Create Unforgettable Events
Every event professional knows the power of a well-timed phrase. The right words can secure a booking, calm a stressed client, redirect a crowd, or turn a chaotic moment into a confident one.
In this high-impact session, Certified Speaking Professional and industry veteran Rob Ferre shares the conversational tools used by top planners, DJs, and entertainment pros to influence outcomes and elevate experiences. You’ll learn proven “magic words,” practical scripts, and simple frameworks that immediately improve communication—on calls, in client meetings, and in the heat of live events. Walk away with language that creates clarity, builds trust, and transforms disengaged guests into active participants. Your words are your superpower—this session shows you how to use them intentionally and effectively.
Key Benefits / Takeaways:
Win More Business – Use conversational “magic words” to book clients and close deals.
Guide Guests Effortlessly – Keep events on track with clear, engaging language.
Defuse Tricky Situations – Handle client changes, guest issues, and last-minute pivots with ease and confidence.
Speaker
Rob Ferre
Rob Ferre, Certified Speaking Professional (CSP), is a renowned speaker, emcee, and the driving force behind Life of the Party Entertainment, based in Salt Lake City, Utah. With over two decades of experience across the global event industry—from destination weddings to international conferences—Rob’s expertise goes far beyond entertainment. He is the architect of Teamification, a proven framework that helps organizations, teams, and small businesses drive greater retention, collaboration, and connection. As a Certified Guide for Exactly What to Say, Rob equips event professionals with the words and strategies to navigate their most critical conversations with clarity and confidence.
Rob’s mission is to inspire individuals and organizations to excel by mastering the art of communication, fostering collaboration, and aligning talents with career aspirations. A celebrated figure in the wedding and event circuit, his insights and methods have transformed the way professionals connect, engage, and succeed.
Rob has spoken and emceed at leading wedding and event industry conferences worldwide, including Wedding MBA, WeddingWire World, Mobile Beat Las Vegas, Planners Extraordinaire in Italy, and the Destination Wedding Planners Congress in Dubai.
