Click the link to go to a page that contains:
1) South Point Map
2) Helpful directions
3) Video walk-ins from the front entrance.

AI-Driven Sales Skills for Wedding Pros
You already deliver amazing experiences. Now let’s make booking you feel just as easy and exciting. This hands-on sales masterclass is designed for DJs and Photo Booth pros or any wedding business that wants to convert more inquiries into bookings and sell the way today’s couples prefer to buy.
We’ll blend real-world sales psychology with practical AI tools to help you respond faster, personalize your messaging in seconds, reduce ghosting, and guide couples confidently to “yes” without feeling pushy or salesy. No tech experience needed. Just bring your business, your reviews, and an open mind.

What You’ll Learn:

How to use AI to personalize responses, proposals, and follow-ups instantly
The way today’s couples make decisions and why traditional sales language slows bookings
A modern messaging framework that sparks fast replies and builds trust quickly
A simple follow-up rhythm that keeps momentum and encourages easy yeses
Walk away with real scripts, repeatable processes, and AI prompts based on your business so you can work smarter… and book faster.

Join us as we celebrate the extraordinary life and legacy of an industry icon, Dr. Drax. Known to his family as Kim and to the world as a “renaissance man,” Drax was defined by his authenticity and his tireless commitment to helping
others succeed. Hosted by Scott Faver, this session is a dedicated space to celebrate the man behind the ADJA. Come share your memories and honor the lasting legacy of a visionary leader, a mentor, and a beloved industry rock star.

The PBX and MEX Hall Of Fame awards will be presented on Monday in the main ballroom (2nd floor PBX Seminar Room). There will be 6 winners of each. Nominations opening soon! Plan to attend and show your support for those who have contributed the most to the Photo Booth and DJ Professions!

You’re getting inquiries, but not as many bookings as you want. Is it your website? Your pricing? Your responses? In this session, you’ll learn how to shift into the Best Presentation Mindset so you can guide couples with clarity, reduce friction and turn more conversations into confirmed events.

• How to spot buying signals and keep the momentum
• Simple changes that turn inquiries into actual appointments
• What to say to reduce confusion, hesitation and ghosting
• The most common DJ and Photo Booth sales mistakes and how to fix them

Looking to build trust and rapport with couples that ultimately leads to more bookings?
This session will do just that by helping you create a more effective sales consultation.

We’ll walk through the key steps—from preparation and agenda setting to needs analysis and handling objections—to help you master your sales process.

You’ll walk away with:

• A consultative talk track that is unique to your business

• The key steps to organizing your sales consultations

• The importance of having confidence in your process

Tired of long hours, overwhelm, and burnout? At this PBX/MEX Key Pass session, Ben Herman reveals how you can scale profits, build freedom, and reclaim your weekends. Earning more, while working less. In the Ball room.

KEY BENEFITS/TAKEAWAYS
1. Break the Vicious Cycle of Burnout: Discover why adding more gigs isn’t the answer, and how to structure your business to scale without grinding harder.

2. Systems that Sell & Serve: Learn how top operators are booking premium clients and delivering unforgettable experiences with less personal effort.

3. Freedom Through Leadership: Walk away with the mindset and framework to build a team that grows the business, so you can finally focus on your life and family, not just your work.

Every event professional knows the power of a well-timed phrase. The right words can secure a booking, calm a stressed client, redirect a crowd, or turn a chaotic moment into a confident one.

In this high-impact session, Certified Speaking Professional and industry veteran Rob Ferre shares the conversational tools used by top planners, DJs, and entertainment pros to influence outcomes and elevate experiences. You’ll learn proven “magic words,” practical scripts, and simple frameworks that immediately improve communication—on calls, in client meetings, and in the heat of live events. Walk away with language that creates clarity, builds trust, and transforms disengaged guests into active participants. Your words are your superpower—this session shows you how to use them intentionally and effectively.

Key Benefits / Takeaways:

Win More Business – Use conversational “magic words” to book clients and close deals.

Guide Guests Effortlessly – Keep events on track with clear, engaging language.

Defuse Tricky Situations – Handle client changes, guest issues, and last-minute pivots with ease and confidence.

In this info-packed session, we'll explore what really matters for photo booth lighting, including the shape, size, amount, and placement of light.

We'll go in-depth on types of LEDs, color temperature, and quality of light. You'll uncover practical tips like how to choose the best lights for your setup, add additional lights to existing photo booths, and ultimately how to capture the best-illuminated photos and videos for every occasion. Finally, we'll discuss how to nail exposure, and why lighting still matters in the age of AI.

Most photo booth companies and DJs use social media regularly, but few use it strategically. The result is a lot of posting with very little impact on bookings, pricing, or client quality.

In this session, Mike Márquez shares a simple, practical approach to social media that helps event professionals attract better clients by posting with specific intention instead of volume, while properly utilizing AI to make it all happen. Mike is a PBX/MEX veteran speaker who has spoken on AI integration in social media ahead of his peers and has designed this session for both new business owners who are unsure where or how to start and experienced professionals who want to elevate their online presence but are tired of being told “just use ChatGPT" as an answer to everything.

With Mike, you will learn how to identify what content actually builds trust, how educational posts can pre-sell services before the first inquiry, and how to properly and simply use AI to create a manageable workflow that fits the real schedules of busy business owners.

This is a no-hype, real-world session focused on clarity, consistency, and results, without needing to be an influencer or post every day. If you want to finally allow modern technology to support your business goals, this clear and concise session will show you how.

Set Times:

MC Rob Ferre

9-9:25
DJ Washburn (Nerd Video Set)

9:25-9:50
Mike Walter (80s)

9:50-10:20 (Live Musicians)
15 min String FX (individuals)
15 min DJ Jaymie Perez & Glenn Renda (Sax)

10:20-10:45
DJ Stacie (Fit Radio Hype)

10:45-11:10
Don Carlo (Latin Vibes)

11:10-11:35
Christina LaRocca (Female Frequency)

11:35-12:05
15 min DJ Jaymie Perez & Glenn Renda (Sax)
15 min String FX (together)

12:05-12:30
Jack Kristian (Singalong Fun)

12:30-1:00
Stephanie Stardust (90s Hip Hop & R&B)

The perfect way to start your day with a smile!

“You’re more than the other DJ/Photo Booth.” “We’re still shopping around.” “You’re the first one we’ve talked to.” These aren’t rejections… they’re buying signals. In this session, you’ll learn how to decode what couples really mean, respond with confidence and keep the conversation moving toward a booking.
• The mindset shift that turns hesitation into momentum • Simple, natural responses for price, timing and comparison questions • How to use Feel Felt Found without sounding scripted • What to ask when they say they need to think about it or see others.

Every photo booth owner knows the feeling of a "Manic Monday"—that dreaded day of putting out fires from weekend events. But what if Mondays could become your most profitable day of the week?

In this high-energy and story-driven presentation, Sharone Reid shares the transformative journey from chaos to cash flow.
Discover The SPARK Method, a proven 5-step framework for turning every guest's interaction into a memorable experience that fuels your business. Through captivating stories and practical examples, you will learn how to:
Master the 7-second first impression to build instant rapport.
Identify the three types of event guests and personalize your approach to win over even the toughest crowds.
Implement a system that creates raving fans who become your best source of referrals and repeat business.
This isn't just about taking photos; it's about creating moments so exceptional they directly lead to higher retention, premium pricing, and a business that thrives. Leave with the tools to turn your next event into a marketing machine and make every Monday a "Money-Making Monday.

In today's digital world, face-to-face interactions are rare but powerful. Then, find out how to Personalize that Power - Infuse your business with your personality, so you don't just blend in at the show. Continue to Grow with The Power of Vendor Collaboration. The truth in why it’s invaluable to expand your reach and elevate your business by building a strong vendor network.

KEY BENEFITS/TAKEAWAYS
1. THE POWER OF PERSONAL CONNECTION
2. YOUR PERSONALIZED POWER
3. THE POWER OF VENDOR COLLABORATION

Take a look at the exciting side of corporations and LLCs.Revisit some of the basics while exploring advanced secretstrategies for getting the most out of your corporation.

KEY BENEFITS/TAKEAWAYS• Shift up to $250K of personal expenses to your business.• Explore multiple LLC strategies• Learn how to build $100,000+ in business credit under your corporation or LLC

The booth industry has never been more competitive and “busy” no longer means profitable.
In this high-impact, no-fluff session, globally recognised marketing strategist and business coach Ursula McKinley pulls back the curtain on what truly separates struggling, inconsistent booth businesses from scalable, highly profitable brands.

This session will challenge outdated thinking, expose the hidden growth blockers most owners never see, and introduce The Real B’s of Boothing - the three non-negotiables every successful booth business must master:
✅ Booked – How to create consistent, high-quality leads without burnout
✅ Branded – How to position yourself for premium clients and corporate work
✅ Built to Scale – How to grow beyond “solo hustle” into a real business with systems
Whether you are a full-time booth company, a DJ adding photo booths to your offering, or a business owner stuck at the same revenue level year after year, this talk will give you practical, proven direction and the confidence to grow with intention, not guesswork.
Expect real strategies, real examples, and real clarity - plus exclusive access to tools and resources designed to help you take immediate action after the show.

Take a peek behind the curtain of agentic AI and RAG models, then learn how to use them to eliminate admin, generate insights, and scale faster.

3 Key Takeaways
● Understand how Agentic AI and RAG models can handle 301 and 401
level ops and strategy tasks
● See real-world applications for solo operators, multi-location businesses,
and leadership teams
● Walk away with plug-and-play examples to build your own sandboxed AI
solutions and get time back

With more than 15 years of experience in marketing and live events, McLain has overseen more than 40,000 productions. In this session learn:
• If adding a cinematic robot is right for your company.
• Hitting the ground running
• Pricing your service and upselling
• Elevating the client experience
• Lighting, camera chose, directing

The PBX/MEX Showfloor is a hub of innovations, fantastic deals, knowledge, and ideas for your Photo Booth, DJ, or Mobile Event business, all within a vibrant carnival atmosphere. The doors open at 5PM, but the line starts forming much earlier, with excitement building as Show Producer Rob Savickis counts down the minutes until the doors swing open and the 2025 show floor is unveiled.carnival atmosphere. The doors open 5PM but the line starts forming much earlier and the excitement builds as Show Producer Rob Savickis counts down the minutes until the doors swing open and the 2025 show floor is revealed.

Coming soon

The master classes will be in Sonoma A, the first meeting room on the right, when you get to the top of the escalators in the conference area. The PBX/MEX Master Classes are open to all Key Pass holders and are held in a space designed for a more focused presentation. Room size dictates the number of attendees that can be acommodated. For the best chance of getting a seat, plan to arrive early.

Most operators use Snappic for photos. The smart ones use it to build premium experiences—and
higher profit margins.
In this masterclass, Snappic Ambassador Ryan Salinas breaks down how underutilized features and
newly released tools inside Snappic can be transformed into real revenue through intentional upsells,
creative add-ons, and expanded service offerings.
You’ll learn how to:
• Identify overlooked Snappic features that can immediately increase per-event revenue
• Turn roaming photography and Smart Share into premium experience upgrades
• Package AI, overlays, and sharing tools into high-value offerings clients actually want
• Move beyond selling booth hours and start selling complete experiences
• Use Snappic workflows to enter higher-paying markets like corporate events and brand activations
• Get a preview of upcoming Snappic developments—and how to position your business ahead of
what’s next
This session is designed for operators who want to stop competing on price, elevate their client
experience, and build a future-ready business using the full power of Snappic.

Job, Event & Talent Management Platform - GigTally is the first tool of its kind that will help you manage all your jobs with the same level of precision as a corporation without paying for a team of people. Your very own gig assistant.

In this master class we will discuss how to structure your customer interaction to increase positive reviews, safeguard your services and charge more while giving fewer discounts. Master Class taught by Mark Truss, co-founder GigTally LLC - Visit GigTally.com

Join Managing Partner McLain Harvey and Chief Engineer, Trent Canales as they cover all things Glambot®. Learn about implementation, best practices, capabilities and more, with deep dive into:
Integration
Capabilities, Setup and operation
Becoming the “Director”
Tips and Tricks

The PBX/MEX Showfloor is a hub of innovations, fantastic deals, knowledge, and ideas for your Photo Booth, DJ, or Mobile Event business, all within a vibrant carnival atmosphere.

The creator of “the BEST SIDE HUSTLE EVER” (360 Booths), which enabled you to make more money per hour than Doctors, introduces a way for you to now make that in just a few minutes!

Utilizing a little known product that only cost about $500 Eddie will now show you how YOU can learn to make AMAZING OMG Wiz-Bang Shots!

With more than 55 years in the Entertainment & Event industries, Eddie Barber has created Multiple Award winning products and services that have won numerous Emmys, Oscars, Gold & Platinum Records, MTV Awards, & Pick Of Show @ NAB, as well as being the 1st person inducted into the PhotoBooth Expo Hall Of Fame.

In this session, Wally will share strategies for creating a high-impact, profitable photo booth business in today’s competitive market. Learn how to elevate the guest experience, streamline operations, and position your brand as a premium service clients can’t ignore.

Wally will cover how to leverage software features, design unforgettable booth experiences, and implement workflows that save time while increasing revenue. Whether you’re launching your first booth or scaling an established company, this class delivers practical insights you can apply immediately.

You’ll learn how to:
Differentiate your booth brand in a crowded market
Optimize software and workflows for faster, smoother events
Create experiences that drive referrals and repeat bookings
Increase profitability without increasing stress
Perfect for photo booth owners, operators, and entrepreneurs looking to grow smarter—not harder—with Darkroom Booth.

Two master classes will take place during the afternoon, each designed to provide practical value and inspiration for attendees. A door prize will be announced at the end of each class.

At 2:00 PM, the first session will be led by Cynthia Gamboa, Founder and Director of the LatinX Photo Booth Community and Owner of CamMi Photo Booth. Cynthia will present the Master Class, "Planning for Business Success."

As a dedicated Small Business Development Center Advisor, Cynthia is deeply passionate about helping business owners thrive authentically within their unique markets. With over eight years of experience operating in a highly saturated market, she understands firsthand what it takes to stand out and achieve sustainable success. She is currently expanding her digital marketing expertise as a candidate in the Digital Marketing Master’s Program at Northern Illinois University, combining real-world experience with advanced academic insights to help businesses achieve meaningful, long-term growth.

At 3:00 PM, the second session will be led by Richard Gomez, who brings 37 years of experience in class photography to the class. Class, "From iPad to DSLR - photography and lighting." Richard began his career at 17 and is now the CEO of Photobooth Guatemala, a company with more than 20 years in the event industry. Specializing in events, weddings, and quinceañeras, Richard brings real-world experience, technical mastery, and professional workflow to every project. During the Master Class: Photography & Lighting, Richard will cover the essential fundamentals and techniques to help photo booth operators confidently transition from iPad to DSLR.

--------------------SPANISH--------------------------------------LATINX---------------------

Dos clases magistrales se llevarán a cabo durante la tarde, cada una diseñada para brindar valor práctico e inspiración a los asistentes. Se anunciará un premio de cortesía al final de cada clase.

A las 2:00 PM, la primera sesión será impartida por Cynthia Gamboa, Fundadora y Directora de la LatinX Photo Booth Community y propietaria de CamMi Photo Booth. Cynthia presentará la Clase Magistral: “Planificación Empresarial para el Éxito.”
Como asesora dedicada del Small Business Development Center, Cynthia siente una profunda pasión por ayudar a los propietarios de negocios a prosperar de manera auténtica dentro de sus mercados únicos. Con más de ocho años de experiencia operando en un mercado altamente saturado, comprende de primera mano lo que se necesita para destacar y lograr un éxito sostenible. Actualmente, está ampliando su experiencia en marketing digital como candidata en el Programa de Maestría en Marketing Digital de Northern Illinois University, combinando experiencia del mundo real con conocimientos académicos avanzados para ayudar a las empresas a alcanzar un crecimiento significativo y a largo plazo.

A las 3:00 PM, la segunda sesión será impartida por Richard Gómez, quien aporta 37 años de experiencia en fotografía. Inició su carrera a los 17 años y actualmente es el CEO de Photobooth Guatemala, una empresa con más de 20 años en la industria de eventos. Especializado en eventos, bodas y quinceañeras, Richard aporta experiencia práctica, dominio técnico y flujos de trabajo profesionales a cada proyecto. Durante la Clase Magistral: “De iPad a DSLR – Fotografía e Iluminación”, Richard cubrirá los fundamentos y técnicas esenciales para ayudar a los operadores de photo booth a realizar la transición de iPad a DSLR con confianza

In this session, Eugene breaks down practical, real-world design strategies that save time, streamline setup, and still deliver premium, high-impact results.
You’ll discover how to blend creativity with smart automation to build templates that feel dynamic, modern, and fully customized—without adding unnecessary complexity to your events. We’ll also explore powerful photo enhancements and unique output options that go far beyond standard prints, helping you truly wow your guests and leave a lasting impression.

In this session, you’ll learn how to:
Design templates that elevate brand value and boost guest engagement;
Organize and streamline your template library for a cleaner, faster workflow;
Simplify sharing with effective screen templates; Enhance templates with AI effects and Photoshop droplets; Expand your offerings beyond prints with novelty products like lenticular prints and keychain viewers. Whether you’re refining your process or looking to stand out in a crowded market, this session will give you the tools to create unforgettable, high-end experiences with confidence.

KEY BENEFITS/TAKEAWAYS
Benefit 1. This will be an interactive and intimate working session where the attendees and
presenters benefit from one-on-one interaction in a think tank style atmosphere.
Benefit 2. The attendees will have direct access with two industry veterans that can provide their
two decades of combined experience insights
Benefit 3. The attendees will have actionable takeaways that can impact their business
immediately.

to register for the 11th Annual 2026 PBX/MEX/NAMEpros Texas Holdem’ Poker Tournament, to be held on Wednesday, February 18, 2026, at 7pm, in the Granview room (next to the main poker room at South Point Casino) go to PBXPoker.com

Stay Tuned!

This session blends masterclass learning, Q&A discussion, icebreakers, and intentional networking into one powerful hour that equips attendees with both inspiration and real next steps.

The PBX/MEX Showfloor is a hub of innovations, fantastic deals, knowledge, and ideas for your Photo Booth, DJ, or Mobile Event business, all within a vibrant carnival atmosphere. Don't miss the final 4 hours when the deals are the greatest!

Getting fast reliable printing working on your booths is difficult. In this session we'll break it down and make it make sense. We'll look at what we did in Booth.Events to make it easier, and focus on printing from Apple platforms (Apple, macOS)."

Hiring photo booth attendants is a challenge every photo booth company
owner faces at some point. This course is designed for photo booth
owners who want to grow beyond “friends, favors, and fire drills” and build
a dependable staffing bench that delivers consistent client
experiences—whether you’re booking 5 events a month or 50+
.
1. Where the Right Attendants Actually Come From
Why most owners recruit in the wrong places—and how to find attendants who show up,
follow instructions, and represent your brand well.
2. The Vetting Process That Filters Out Flakes Early
Simple screening techniques that reveal reliability, communication skills, and professionalism
before you book them for a real event.
3. How to Structure Onboarding So Attendants Don’t “Wing It”
What attendants need to know before their first event—and how to deliver it once,
consistently, without repeating yourself 20 times.
4. Setting Expectations That Protect You (and Them)
How to clearly define roles, responsibilities, cancellation policies, and performance standards
so issues don’t turn into emotional or legal messes.
5. Managing Contractors at Scale Without Micromanaging
Systems and workflows that let you manage dozens (or hundreds) of events without constant
texts, spreadsheets, or chaos.

More information coming shortly